A few good things that advertising does are it tries to connect people. On almost any website there is an advertisement that says, “Email to a friend.” By emailing or sending the post to different person we are communicating but also spreading the advertisement. New and easy ways that advertisements have been getting to college students and adults alike are sending text messages or emails about a special sale or hours for their favorite bar. By doing this it makes the consumer feel special, that they only know about it and that is more personal. Certain companies such as American Express make the promise to make things more personal. They promise in their marketing campaign to allow you to have special points. They do this by research and it shows what a person buys. For example, say you are a shopper who buys clothes every week, after a certain period of time maybe you will receive a savings from your rewards to will go specifically towards clothes.
I think also advertising new product can be good. It lets people know about something new. I think in some cases advertising can help bring a community together. For example, there are new commercials that Dove has done that show real women, not size zero models that are Photoshopped. These are real people who are insecure just like any young girl. It allows women and girls who are watching think that they are beautiful in their skin. By showing the good aspects of different products, it can do a lot for our society.
Check this clip out about Dove's Natural Beauty advertisement.
http://www.youtube.com/watch?v=Ah3kAlb5xvY
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