Advertising Websites

Adweek.com has a cool vibe to it so I immediately checked it out. It makes advertising look hip. With simple things like writing an article about the new movie The Social Network and how it relates to advertising. The author, Barbara Lippet doesn’t like that the actual advertisements on Facebook are only tiny ads on the side, but she makes the point that those advertisements is what makes the most money. Websites like MySpace is dying out because consumers don’t want a lot of adverting text flashing at them all the time. Advertisement now gain more popularity when a person “Likes” a feature. I also like that the highlight fun and smart advertisement commercials. Many other articles like “Gap’s New Logo: a social media experiment” are very smart, it gets you thinking. The website is very trendy and cool, it has a way of being complex but not intimidating. I will defiantly be going back.

I looked up Advertising Age and at first I didn’t really like it. It was not as in your face as Adweek.com was, which I was expecting. However after clicking around I started to like it a little better. It actually has different categories that led to different websites such as Creativity, Ad Age China, Jobs, Ad Age Insights and Ad Age on Campus I stumbled on to the Creativity website which highlighted Google Slam, a new demo Google is testing out. It is advertising at it’s best. It is viewer friendly and shows how easy Google is to use. People vote on two videos, using Google’s new fun technology and then the viewer gets to vote which one was the best. Google Slam is a demo version of what may come out soon, so look out. I enjoyed an article written by Nat Ives about a style magazine that was geared towards affordable clothes. The article, People Stylewatch is Ad Age’s Magazine of the Year tells people how the editors of the magazine find affordable clothes to what celebrities are wearing. It says that the reason why they are able to be on top is because they understand the consumer and that’s the most important part. The website had some good points but it just didn’t reel me in like others.

I checked out mediabistro.com and found it was not as well developed as I thought the other two were. What it lacked in development it gained in what it showed. It had different articles on different topics, and a place where people who freelance can advertise their work. Along with that it had a place where there were a lot of job listings. They had plenty of articles but I was able to view someone them without signing up, which I did not feel comfortable doing. The articles had different topics ranging from advertising such as Behind the Swoosh, The Making of Nike’s Greatest Commercials, it had a background of Nike’s commercial making history and how they branded their sneakers and along with it Michael Jordan. Then they had a few articles such as 10 Tips For Pitching Multimedia Content. I found this article interesting, it said that a person does not do just one job anymore. A person needs different multimedia skills in order to succeed in this upcoming workplace. Their articles are great but it seems that their website is lacking when a viewer can’t see a few articles.