There are a few target markets that I fit into. One is the college student market, ranging from ages 18 to 24. In the book it says the groups favorite books are Harry Potter and the DaVinci Code, our favorite magazines are People and Cosmopolitan and that we would rather be on a social networking site then any website. If my case, I can answer that I read and do all of these things. Things that have to do with pop culture I read about and therefore will pick up a People. Advertisers will know that I am going to read that magazine so they will put in advertisements like energy drinks or discounts from Target. For certain magazines there is going to be specific advertisements and for television shows, for example Grey’s Anatomy, also have specfic commercials made for the demographic that is viewing it.
The second target market that I fall into is I am a girl. Obviously that determines what products I use. Products like Dove, which is focused more on women is specifically gets advertisements again in People or Cosmopolitan. In addition, not only being a girl, but a young adult so I do not want to see an advertisement about wrinkle cream when I am not at the age to be dealing with that. I may see advertisements for makeup or skin care, specifically for younger women. Another target market is where I live. I live in New York, so the products I see are going to be different then a person living in the Mid-West somewhere. Advertisers can easily put people into target markets to get their product sold.
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