Monday, November 29, 2010

The Nook Color


The Nook Color has the same capabilities as the normal Nook, except it has color. The price is $249 and will begin to sell on November 26th. The Nook is trying to be both an E-Reader and allow its readers to have Applications. A new program is called LendMe. It allows a person to lend a e-book to a friend for up to 14 days. It is also being designed for kids. It has special books specifically for children.


The Nook uses Wi-Fi which allows the reader to go online and purchase books. Though Apps have not been added yet, email and an App store will soon be available. It’s primary focus is on, of course, reading. A person who goes into a Barnes and Noble will be able to view any book they want, just like you would be able to do in with real books.


A person if they wanted, would be able to download millions of books and the Nook offers up to 100 different magazines to chose from. A few new things happening on the Nook Color are having to do more with sharing books and having children read too. It heavily focuses on communicating with other people. A program called LendMe allows people to share books with friend, and they can have the book up to 14 days. Another program is for kids. Children are able to read and listen to their favorite books.

The Samsung Galaxy Tab!


The Samsung Galaxy Tab is the first competitor to the iPad. It is a touch device that performs all the same things an iPad does. The costs of it are $400 when bought with a cell phone provider and $600 without a cell phone contract. The iPad and Galaxy Tab are pretty similar priced. The size is different, it is smaller then the iPad, two inches smaller. With it being smaller, there is a weight difference so it is not that heavy as an iPad. A person is able to hold it in one hand as well. Even though it does not have the Apps that an Android phone does, the people at Samsung went and redid the Apps used for the Tab and now they work just as well. Unfortunately their Apps are not as specific as the ones made for the iPads. There is no third party Apps, so everything you receive are from Google.

The size is two inches smaller. People may think this is a good thing because they can hold it in one hand and the weight is dramatically different. However the screen is smaller and the reviewer said that it is almost half the screen on the iPad.

The Samsung Tab only allows around 6 ½ hours of playing time. He explained that he made the screen the brightest and played video on it and that it only lasted half on the iPad’s battery life, which is closer to 11 hours. He seemed to be liking the Galaxy Tab since it’s cost was different and the fact that it had cameras and flash capability.

Monday, November 22, 2010

Explaining a Cell Phone to a 12 Year Old




A cell phone these days is much more then a way to call with other people. We can text message, email, send pictures and download things right to our phones. The phones we have now are called 3G, or 3rd generation phones.

They have more power then phones three years ago had. They also have to the power to be high-speed and the connections we get are much more fast. Certain phones have more capability such as Smartphones or Blackberry’s which allow you to have your emails or messages come on the same wireless device.

They way our signal from our phones is able to reach someone on the other side of the country or the other side of the room are by the electromagnetic radio waves which allow us to communicate wirelessly. These radio waves are received and go their separate ways by radio towers that are located in plenty of

areas. When you receive a call, it comes from the nearest tower.

The Main Impact of the Telecom Act.


The main impact of the Telecommunication Acts are computers, mass media and information industries have grown tremendously in their industries. It was supposed to allow competition and continue technology changes, which would help the prices go down but unfortunately that did not happen and phone companies are becoming like monopolies.

In addition, it was also intended to help smooth out ownership laws and restrictions which would have allowed free markets to do well. Cable providers are offering competitive rates, which do not allow other smaller companies to gain any business. The Supreme Court let cable companies out of an agreement so they can allow other providers the ability to gain access to their network. We will have to watch out for the Telecom Act and hope that it does not raise inflation.

Monday, November 15, 2010

The 4 models of PR

The four models of public relations are best summed up using Grunig’s model. The first is the press agentry and journalism, which simply is telling the public everything. This is an example of one -way communication. The second model is public information and journalism, which sends out the information through different media channels. This is another example of one-way communication but does not really count for communication since the people do not know if they received the information. The third model is two way asymmetric which is actually the most common model used today. People send out information and then doe research to see if the public understands. The forth model is two way symmetric; people gain the most benefit using this model. It involves researching the public to see what is most important to people and how they get their information.

Key Elements for Successful Public Relations


The key elements to public relations are preparation, implementation and impact. People in public relations need to be aware of public attitudes. They need to do their research on the people they are working for. By knowing what a person is going to do is doing and what they are thinking is difficult but it is possible if a person does the research in order to know what their client needs. Working in public relations, you also need to have a strategy of how you are going to work with this person. By taking on smaller tasks and managing your time well, it will reach you higher goal. By making a timeline and deadlines so you can get other work done. In addition, by giving press releases and presentations at special events will help media communications. And third public relations need to be aware of what they are doing or saying is impacting the public.

Functions of Public Relations


There are many specialties of PR. One is publicity relations where press conferences and news releases are formed, another is community relations where groups in a community work together with key interests in mind so they can influence on different policies and attitudes. Government relations are when there is need of assistance or influencing state, local or federal governments involving different activities they may be facing. Then there are special events that involve planning and managing internal and external events like open houses or tours. When informing staff about personal policies or practices and other issues that involves health and welfare of labor force, that is called employee relations. And then there is lobbying. This is when a person works with specific legislators and their aides to influence the contents or actions that the committee does.