The four models of public relations are best summed up using Grunig’s model. The first is the press agentry and journalism, which simply is telling the public everything. This is an example of one -way communication. The second model is public information and journalism, which sends out the information through different media channels. This is another example of one-way communication but does not really count for communication since the people do not know if they received the information. The third model is two way asymmetric which is actually the most common model used today. People send out information and then doe research to see if the public understands. The forth model is two way symmetric; people gain the most benefit using this model. It involves researching the public to see what is most important to people and how they get their information.
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