AMC created this Emmy award winning show, Mad Men about men who work at an adverting company. John Slattery, an actor who portrays one of these men is the new spokesman for Lincoln cars. In this case it’s real life portraying art. I am a big fan of Mad Men, which is probably the reason why I chose this blog to review. And that’s why it’s a smart adverting move to make a popular actor on this popular show start to endorse this car. Now John Slattery plays one of the main adverting partners on Mad Men who is trying to gain companies so he can sell their advertisement so it’s rather ironic that he is the one being paid to sell this product. Mr. Slattery is not the only one who is now doing advertisements for products his co-stars Jon Hamm and Christina Hendricks are also doing different advertisements. For both television and advertisement companies, working with television actors on popular shows are certainly going to create great business.
Mad Men is known for being pristine and glamorous, it brings back a time when life was simply and gorgeous, all the women have their hair done and wear these gorgeous clothes and men wore handsome suits with their hair slicked back. And for Lincoln Cars to ask one of these actors to sell their cars is genius. It reminds people of good times but with new-sophisticated style, which John Slattery is an example of. This is not the first time a television actor has been asked to sell a product and will most certainly not be the last, because this is a dream for both the show and the advertising company. Each get something out of this deal so who knows who will be next.
http://mediadecoder.blogs.nytimes.com/2010/09/30/lincoln-meets-mad-men-in-new-campaign/
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