Friday, September 17, 2010

How does the History of Radio help us to understand audio media in different forms?

The history of radio suggests that Internet radio, and other audio media are likely to develop as commercial forms by having advertisements that would be targeted at their market. A podcast with country music may advertise something to do with where it is coming from, but someone else in the country or abroad may hear that. As a result, the advertisements would be going to a target market that may not have heard from their local radio stations. The commercials get a world market using the Internet radio versus a radio station where only people in, for example, New York can hear.

When it comes to political forms companies such as BBC have probably gotten greater use out of podcasts or Internet radios because people are able to listen to different opinions. BBC has had trouble competing with other United Kingdom stations so this may be a way for them to get more coverage around the world. And when it comes to artistic forms, the history of the radio can defiantly teach people about the present form of audio media. When it comes to the radio, the DJs and producers make up the playlists but people online can send out their podcasts and have it be reached wherever.

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